Cut to the Chase: Oki Data Americas

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Company: Oki Data Americas, Mt. Laurel, N.J. Agency: incognito digital, Libertyville, Ill. Market: CIOs, network administrators, business owners Quick chase: Strong use of primary colors draws people into the banner, and a burst of animation that demonstrates the brilliant results of the Oki C6100 Color Printer Series keeps visitors locked in. Beyond the brief moment of razzle-dazzle, the online ad gets down to work by offering several bullets of information underscoring benefits such as the product's work group performance and high-quality digital printing. Landing pages, such as the banner, are clean-looking and logically organized. The banner seeks visitor involvement with links to dealer locations and for free evaluations. Clue: There are just enough whistles and bells on the page to keep it interesting.
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