Cut to the Chase - Print

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Company: Huber Engineered Materials, Harve de Grace, Md. Agency: Point of Vision Design Group, Atlanta Market: Formulators of oral dosage tablets Quick chase: We all remember Rolling Stone's long-running "Perception/Reality" ad campaign. Now comes Huber Engineered Materials' "Concept/Reality" campaign. While not quite as glamorous as the campaign for the rock generation's bible, Huber is able to adroitly convey the features and benefits of its new specialty additives for pharmaceutical tablets. The features are scratched out on the legal pad ("Concept") and the benefit is the tablet that pops from the blister pack into a person's palm ("Reality"). Clue: Take two and call me in the morning.
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