Cut to the Chase: Print

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Company: Duff & Phelps, New York Agency: Della Femina Rothschild Jeary & Partners, New York Market: Chief executives, chief financial officers Quick chase: With his left foot pivoting on the dot in Miami and his left hand secured on the dot in New York, a businessman appears to be reaching across the Atlantic for Western Europe. But he's a long way from Tipperary—or even the Canary Islands for that matter. But we'll allow for some creative license here because the businessman with the boarding-house reach is helping illustrate the headline: "Doing a transaction that stretches across borders? Get the power of Duff & Phelps." The financial advisory firm chose an apt and eye-catching metaphorical image to underscore that it has professionals working together around the globe who can meet a client's needs. Copy is overprinted against the map, but fortunately it overpowers the complicated background. Clue: Watch those hamstrings.
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