Cut to the Chase

Published on .

Company: EDS, Plano, Texas
Agency: TM Advertising, Dallas Market: C-level executives
Quick chase: When you've got a roster of world-class clients and you're in the market for more, it's best to explain to prospective customers all the wonderful things you've done for your existing clientele. Case histories make the promise of a reward appear attainable. And this one makes the point that if EDS can meet the technology needs of the likes of American Airlines, General Motors and Xerox, it can certainly handle your business. The landing page features a checkerboard of blue-chip clients. Click on the American Airlines box, for example, and you learn how EDS technology helped the airline cut costs while adding value. The success stories are succinct and brightly written.
Clue: One more reason to keep your clients happy.
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