Cygnus Business Media consolidates list management at MeritDirect

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White Plains, N.Y.—MeritDirect announced Friday that Cygnus Business Media has consolidated the management of almost 1.7 million names with the list management company. The subscriber base of Cygnus’ 54 controlled circulation trade publications includes C-level, operations, engineering, safety, purchasing, maintenance, and sales and marketing executives in the U.S.

Three list managers—Barry Ancona, Information Refinery and Walter Karl Inc.—previously handled the lists. MeritDirect previously managed Cygnus’ master file.

—Carol Krol

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