Dassault Falcon

Published on .

Company: Dassault Falcon, New Castle, Del.
Agency: Emmerling Communications, New York
Market: Chief executives
Quick chase: The Falcon 7X looks like it's coming right at you thanks to a photo that captures the aircraft's aerodynamic qualities. The hard-breathing headlines—“The Power of Beauty” and “The Incredible Falcon 7X”—seem well-matched with the exhilarating image. The image is impossible to resist.
Clue: Gloat
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