New data show the importance of hashtags on Instagram

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One of the fastest-growing social media platforms on the Web is Instagram, but there's a lack of marketing data about it, writes Dan Zarrella on the Social Media Scientist blog. After collecting data on more than 1 million images posted to Instagram, Zarrella found several interesting takeaways, including the importance of hashtags. Among his findings: Not only do images that include hashtags get more “likes” than images that do not, there are certain hashtags that are correlated with more “likes” than others. READ MORE
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