Database list prices continue to slide

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Boca Raton, Fla.—The prices of database lists continues to decline across major categories, although that decline seems to be slowing, according to Worldata's Summer 2009 List Price Index.

Permission-based b-to-b e-mail lists showed a 3.7% falloff from last summer, dropping to an average CPM of $288. An even bigger drop occurred in consumer e-mail prices, declining a hefty 29.4% to $120 CPM.

Among other decliners, business magazine subscriber lists fell 7% to $132 CPM, and databases and masterfiles dropped 4% to $141 CPM.

Permission-based international e-mail lists showed a small decrease in price, to $404 CPM, indicating that businesses may be expanding global marketing budgets, according to Worldata.

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