DC names Autodesk, Avaya best practices winners

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Framingham, Mass.—Autodesk and Avaya were named winners of IDC’s CMO Advisory Best Practices Award for New Product Launch Processes. Autodesk was recognized for its efforts in consolidating between 25 and 30 new product launches into one unified global launch. Avaya was recognized for developing a process, which it calls Responsible/Accountable/Consulted/Informed (RACI), to guide the execution of its product launches. Winners were selected by the CMO Advisory research team based on marketing performance effectiveness analysis from the IDC Tech Marketing Benchmarks Database and from nominations by technology marketing vendors.

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