DealerTrack selects Stein Rogan for advertising

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New York—DealerTrack Holdings, which provides software and data management systems for the retail automotive industry, has selected Stein Rogan to develop an integrated ad campaign. The campaign, “New Rules. Better Tools,” includes print and online, and is designed to raise awareness of DealerTrack’s solutions for dealer management, sales, inventory and compliance. The budget was undisclosed.
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