Deere & Co. has named GSD&M as the marketing and advertising agency of record for its worldwide commercial and consumer equipment division. The agency will develop a national broadcast and print advertising campaign and handle the division’s national media planning and buying. Billings were undisclosed.
Sandvik Mining and Construction has named Rhea & Kaiser Marketing Communications as its agency of record. Rhea & Kaiser will provide a full range of communications services to Sandvik in the U.S. and Canada. Billings were undisclosed.
GBC, which manufacturers document binding and laminating products, has selected HSR Business to Business, Chicago, to provide brand strategy consulting. HSR will initially focus on message development and integrated marketing communications planning. Billings were undisclosed.