Dell Inc, FedEx, Trafalgar

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DellDell Inc. has hired three new advertising agencies to supplement the work of its global brand agency, Y&R. Barrie D'Rozario Murphy, Minneapolis, will handle advertising for the government and education markets; Sid Lee, Montreal, will be responsible for consumer advertising; and Arnold Worldwide, Boston, will handle advertising for small and midsize businesses.

FedExFedEx Corp. has selected GyroHSR London as its lead creative agency in Europe, the Middle East and Africa. The appointment adds GyroHSR to FedEx's existing roster of agencies, including BBDO Worldwide, New York, which handles global advertising for the shipping and logistics company. Billings were undisclosed.

TrafalgarTrafalgar, an international travel company, has selected M&C Saatchi, Los Angeles, for creative duties. M&C Saatchi will be responsible for developing a global branding campaign, including TV, print, digital and direct mail.

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