Demandbase adds targeting by technology

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San Francisco—Demandbase Inc., a provider of a b-to-b targeting and personalization technology, announced it has added a technology targeting filter to its Company-Targeted Advertising solution. Technology Targeting allows advertisers to personalize display ads and pinpoint companies that use certain technologies, Demandbase said. Marketers also can identify competitors' clients and users of complementary solutions. “Demandbase Company-Targeted Advertising now gives marketers multiple ways to segment and target their audiences, with the precision they need to reach specific audiences and personalize the entire customer experience from start to finish,” said Chris Golec, CEO of Demandbase, in a statement.
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