Demandbase debuts retargeting solution

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San Francisco—Targeting and personalization company Demandbase Inc. has introduced an advertising retargeting solution to enable companies to target messages to buyers throughout the purchase cycle. The product, which extends the capabilities of Demandbase's company ID technology, identifies buyer intent based on the Web browsing patterns of multiple decision-makers at a single company who are researching and evaluating products and services, Demandbase said in a statement. Last month, Demandbase added a marketing consultancy, with a suite of such services as marketing analytics, metrics and landing-page optimization.
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