Demandbase enhances platform with D-U-N-S numbers

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San Francisco—Marketing technology company Demandbase Inc. has updated its Real-Time Identification Service with the inclusion of Dun & Bradstreet's D-U-N-S numbers. According to Demandbase, the addition of business-identifying D-U-N-S numbers enables users of its platform to better identify business Web traffic and personalize Web experiences by visitor. The Demandbase technology identifies website visitors in real time based on corporate IP addresses and other information mapped to corporate data.
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