Demandbase enhances Web visitor ID platform

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San Francisco—Lead generation software company Demandbase Inc. has updated its Web visitor identification service with enhanced audience classifications.

The company's Real-Time Identification Service now includes business size, specified industry and vertical, government and education, among other classifications, to better understand and benchmark the composition of Web traffic and personalize Web experiences, the company said.

The Demandbase technology identifies website visitors in real time based on corporate IP addresses and other information mapped to corporate data.

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