Dentsu forms Dentsu Sports America

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New York—Dentsu Inc. announced the formation of Dentsu Sports America, which will provide sports marketing services in the U.S.

The new unit will handle sports sponsorships, media, broadcast rights, merchandising, licensing, events and player representation for clients. It will be headed by President Kiyoshi Nakamura, who also serves as director of Dentsu Inc.’s sports business division.

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