DesignBlox launches new banner technology

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Boston—DesignBlox has officially debuted Adroit, a technology platform that enables advertisers to dynamically alter Flash display ads in real time without having to completely redesign ads. The new technology also includes testing capabilities to determine the effectiveness of individual ad components. “Advertisers have complete control over their campaigns, and detailed analysis of exactly what elements of existing creative are working and why,” said Judy Gern, CEO of DesignBlox, in a news release.
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