DG FastChannel, Enliven Marketing Technologies to merge

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Dallas—DG FastChannel and Enliven Marketing Technologies Corp. announced Thursday that they have entered into a definitive agreement to merge in a stock-for-stock deal.

The merger, expected to be completed in the third quarter, will combine DG FastChannel’s advertising and media distribution services with Enliven’s digital marketing technologies for online, mobile and in-game advertising.

The deal values Enliven at about $98.0 million, including about $4.5 million in debt.

Last year, DG FastChannel had formed a strategic alliance with Enliven and acquired a 12% equity ownership interest in the technology company for about $4.3 million.

DG FastChannel Chairman-CEO Scott K. Ginsburg will retain those titles after the merger. The combined company will operate under the DG FastChannel name.

—Carol Krol

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