The difference between Web reporting and Web analysis

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What's the difference between Web reporting and Web analysis? Avinash Kaushick, analytics evangelist for Google, says if you seek a "data puke," you know you're looking at mere Web reporting, even if it's called a dashboard. If you see words in English outlining actions that need to be taken, along with relevant supporting data, then you're looking at a true Web data analysis. Here, in one of his legendarily immense blog posts on Occam's Razor, Kaushick delves into examples and best practices in getting the most from a true Web analysis.
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