Digital agency Beyond Interaction to be blended into MediaCom

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New York—Digital marketing and media company Beyond Interaction, part of communications company MediaCom, will be discontinued as a brand and will consolidate its operations under the name MediaCom Interaction.

Beyond Interaction has provided online media buying and marketing work for such clients as JetBlue Airways, Procter & Gamble Co., Century 21 Real Estate and Volkswagen of America, and is active in 23 countries. The move is seen as a means of consolidating digital marketing activities with other marketing functions at MediaCom.

Both Beyond Interaction and MediaCom are part of London-based WPP Group.

—Christopher Hosford

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