New York—The digital media M&A market proved resilient in 2009, according to a report released Tuesday by investment bank Peachtree Media Advisors.
There were 755 transactions (including mergers, acquisitions and infusions of capital) in digital media last year, a 7% increase over 2008. Total transaction value fell 10% to $15.2 billion in 2009 from $16.9 billion in the previous year. However, the second half of the year accounted for $11.1 billion of 2009’s transaction value, which Peachtree said offered “a promising outlook for 2010.”
Peachtree also noted that mobile, e-commerce, ad technologies and Web analytics all posted strong performances in 2009 despite the difficult economy.