Digital production continues to expand

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In the past six months, the production department of IDG Enterprise, which publishes Computerworld and other tech brands, increased its responsibilities to include distributing email newsletters and smartphone and tablet apps. Chris Cuoco, VP-production operations, recently shared his thoughts with Media Business. MB: What big changes do you see on the production front in the next six months to a year? Cuoco: I believe that the digital production role will continue to expand. The digital world is very fast-paced; and to succeed, we need to execute accurately across multiple platforms, including digital and print editions, mobile apps, as well as new programs as they come along. Additionally, production teams will need to work closely with both digital and print vendors to make sure we are continuing to be cost-effective and efficient. MB: What issues most concern you on the production side? Cuoco: IDG Enterprise is a “digitalcentric” company, thus our production team works on both digital and print production. I think that our biggest challenge is maintaining a working knowledge of new technologies in the rapidly changing media landscape, including mobile apps, tablets, digital editions, HTML5 and more. MB: What do production execs need to do regarding issues on the horizon? Cuoco: The production role continues to evolve to a dual digital and print production process. I believe that production executives need to work closely with employees that have a traditional print production background to provide training and the opportunity to work in a digital or hybrid production world.
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