New direct mail technology works like magic

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New York--Mail-Well Inc., a commercial printing and envelope manufacturer, Monday announced a new direct mail graphics technology called "Rub 'n Reveal" at the annual DM Days Conference & Expo in New York. The technology imprints an "invisible" message, image or graphic on the outer envelope of a direct mail package that requires activation by the person receiving the direct mail. In order to do so, the recipient must use material that is contained inside the envelope that will reveal the outer envelope message.
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