Direct Marketing Club of New York plans Direct Mail Fair

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New York--The Direct Marketing Club of New York announced plans to present the Direct Mail Fair next April. The event, to be held April 15 in Grand Central Station's Vanderbilt Hall, will focus on the value of the direct mail industry. "It's the workhorse of direct marketing," said Vito Fortuna, president of the club, who made the announcement at the DMCNY's Silver Apple awards luncheon on Friday. The group is currently soliciting sponsors for the event.
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