Direct marketing employment outlook shows improvement

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Owatonna, Minn.—There are new positive signs for direct-marketing job seekers, according to the latest employment survey from Bernhart Associates Executive Search. The direct marketing recruiting company reported that 20% of survey respondents said they plan to add staff during the current quarter.

That was up from 16% who said they intended to hire last quarter.

Meanwhile, the number of companies saying they planned layoffs in the current quarter declined for the third period in a row. Just 8% of respondents to the latest survey said they planned cutbacks, compared with 13% in the second quarter and 20% in the first.

The number of companies reporting hiring freezes held steady at 30%, with the vast majority expecting freezes to remain in place for the rest of this year, Bernhart reported. Nevertheless, this was the first quarter in two years its hiring index showed improvement overall, the company said.

A record 402 companies responded to the random survey, which was e-mailed the week of June 22.

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