Direct marketing hiring outlook stable

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Owatonna, Minn.—After a spike in first-quarter hiring of digital and direct marketers, companies plan to hold firm on staffing this spring, according to the latest survey of hiring decision-makers and human resource officials by direct marketing executive search company Bernhart Associates. According to Bernhart's latest “Quarterly Digital and Direct Marketing Employment Report,” which projected second-quarter 2012 hiring trends, 50% of companies said they plan to add to staff in the second quarter, down from 52% in the first quarter. Also, 13% currently have a hiring freeze, versus 19% during the winter quarter. The percentage of companies planning layoffs fell to 4%, compared with 6% last quarter. The online survey, conducted this month, produced 380 respondents.
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