Direct marketing M&A transaction value up, volume down

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New York—While there were fewer direct marketing-related mergers and acquisitions in 2005, the estimated value of the deals rose sharply compared with 2004, according to Petsky Prunier’s “Deal Flash” sent out Tuesday.

Total estimated transaction value for 2005 was $46.1 billion, a 69% increase from $27.2 billion in 2004. The number of deals totaled 460, down 16% from 550 deals in 2004.

In December, 36 transactions were tallied, totaling about $3.9 billion, the company said. Marketing services accounted for 17 deals. There were 12 marketing technology deals in December and four transactions in the e-commerce arena.

—Carol Krol

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