Direct Media enhances DataMart products

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Greenwich, Conn.—List manager Direct Media announced Thursday that it has added enhanced data to its DataMart products with information provided by Alliant Cooperative Data Solutions. Direct Media also announced that the enhanced products would be managed by an independent sales organization, Sound Beach Marketing Partners. The move was prompted by clients' uneven mailing results from the initial release of its DataMart products last year, according to CMO Rosemarie Montroy.


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