Direct Media launches e-mail scoring tool

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Greenwich, Conn.—Direct Media announced it has launched an automated content-scoring tool for direct marketers to help them improve e-mail delivery. The new tool will allow marketers to check their content against all major spam filters and black lists prior to mailing their campaigns. Delivery tracking also provides a complete account of how much mail is actually being delivered, whether it is delivered to the inbox or the bulk box, and when and where filtering problems may be occurring.
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