Direct Media nabs MIT's Technology Review lists

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Greenwich, Conn.—Direct Media on Wednesday announced it has won exclusive list management for Technology Review, published by the Massachusetts Institute of Technology. The paid subscriber lists include 157,000 postal names and 47,000 e-mails, and the publication's masterfile contains 600,000 names. The magazine targets business professionals and consumers interested in emerging technology. The list was previously managed by the Lake Group.

Separately, Direct Media announced it has formed a partnership with Pivotal Veracity, an e-mail delivery tracking technology, which gives the list manager's clients the ability to audit delivery of e-mail marketing campaigns.

—Carol Krol

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