BtoB acquires Eagle Direct, expands sales division

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Prince Frederick, Md.—Integrated direct marketing company has acquired Eagle Direct, a specialist in personalized multi-insert pieces.

Financial terms of the deal were not disclosed.

In the past, has outsourced its own insert needs to Upper Marlboro, Md.-based Eagle Direct to manage its production overflows. DirectMail said the acquisition will increase its capacity by more than 500,000 pieces per day and boost its ability to produce multi-insert packages.

Eagle Direct owner Deborah Albro will become VP-customer service and operations with DirectMail.

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