DMA chairman to step down early

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New York— Eugene R. Raitt has submitted his resignation as chairman of the board of the Direct Marketing Association, effective May 10 and just seven months into his one-year term of office.

Raitt, who is senior VP accident and health, and CMO Asia, for Allied World Assurance Co., will be stepping down "due to work commitments," according to Sue R. E. Geramian, DMA senior VP and chief communications officer. She said a chair selection committee is in the process of reviewing candidates, with a name expected to be presented to the full board when it meets May 11.

Raitt's resignation comes four months after John A. Greco resigned under pressure as DMA President-CEO, following a groundswell of membership discontent over the association's management and direction.

Raitt was elected chairman at DMA's annual conference and exposition in San Diego last October. In his short tenure, he has been credited with extending an olive branch to disaffected members, making room for new "reform" board members, and creating a committee to review the association's by-laws.

The chair selection committee is made up of Raitt, as well as Robert W. Allen, who is serving as interim president-CEO until a successor for Greco is found; Kelly B. Browning, exec VP-COO of the American Institute for Cancer Research; Joel Quadracci, president-CEO of Quad/Graphics Inc.; and Donn Rappaport, chairman of ALC Data Management and Empathy Lab.

Browning and Rappaport are both former DMA chairmen.

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