New York—The Direct Marketing Association announced Thursday that it is consolidating four of its annual events: DMA's Fast Forward, Directo Day, International Day and List Day.
The four events are being folded into its annual DM Days New York Conference & Expo, scheduled for June 10-12. DMA is dubbing them “conferences within the conference.”
On June 9, senior-level list executives will gather for Fast Forward 2008. DM Days will kick off the following morning at the Jacob K. Javits Convention Center.
Last year, the DMA eliminated one of its two annual conferences focused on b-to-b marketing.