DMA creates security checklist

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New York--The Direct Marketing Association Thursday announced it has created a security checklist for marketers in cooperation with the Federal Trade Commission.

In conjunction with the announcement, the FTC launched a Web site to educate marketers about how to protect customer data.

"If you don't make respect for personal privacy and security of information a part of your corporate culture, I can assure you the FTC will be a part of your future," FTC Commissioner Orson Swindle said in a statement.

Separately, the DMA board approved mandatory member guidelines for information security.

"If a company leaves the door open, allowing personally identifiable information to be stolen or altered, it has not done its job in protecting its customer," said H. Robert Wientzen, president-CEO of the DMA. "Lose that trust, and consumers will deny you the information you need to build a good marketing relationship."

--Carol Krol

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