DMA plans Email Evolution Conference in San Diego

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New York—The Direct Marketing Association is introducing a new conference devoted to e-mail next year.

The Email Experience Council, the DMA’s e-mail marketing arm, will hold its inaugural Email Evolution Conference in San Diego in February. DMA acquired the Email Experience Council in July and merged it with its existing E-mail Marketing Council.

The Email Evolution Conference will feature 34 sessions and more than 85 speakers, including a keynote by Eileen Harrington, deputy director of the Federal Trade Commission’s Bureau of Consumer Protection.

—Carol Krol

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