DMA releases analysis of federal anti-spam legislation

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New York--The Direct Marketing Association on Thursday released a summary of the Can Spam Act of 2003, the recently passed federal anti-spam legislation that is expected to be signed into law soon.

The summary includes all of the legal requirements members must follow to remain in compliance, including clear notice within an e-mail of the opportunity to unsubscribe, a working return e-mail address, clear identification that the e-mail is an advertisement or a solicitation, and a valid physical postal address of the e-mail sender.

The DMA's analysis of Can Spam was created in conjunction with Washington, D.C.-based law firm Piper Rudnick. The full report is available to DMA members. A summary can be found on the DMA's Web site.

Other organizations and companies are in the process of updating marketers about the law and recommending methods of compliance. For example, Accela Communications and Yemail jointly conducted a web conference this week called "What You Need To Know About Anti-Spam Legislation."

--Carol Krol

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