DMA releases member principles

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New York—The Direct Marketing Association announced that its board of directors has approved the DMA’s member principles. They were developed by three DMA ethics committees to communicate guidelines for ethical business practices.

According to the principles, a DMA member:

1. Is committed to its customers’ satisfaction.

2. Clearly, honestly and accurately represents its products, services, terms and conditions.

3. Delivers its products and services as represented.

4. Communicates in a respectful and courteous manner.

5. Responds to inquiries and complaints in a constructive, timely way.

6. Maintains appropriate security policies and practices to safeguard information.

7. Provides information on its policies about the transfer of personally identifiable information for marketing purposes.

8. Honors requests not to have personally identifiable information transferred for marketing purposes.

9. Honors requests not to receive future solicitations from its organization.

10. Follows the spirit and letter of the law as well as DMA’s Guidelines for Ethical Business Practice.

For more information on the DMA member principles and ethical guidelines, go to

—Kate Maddox

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