DMA, Return Path launch Email Reputation Registry

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New York—The Direct Marketing Association (DMA) announced this week that it has partnered with deliverability and e-mail reputation services provider Return Path to launch a Web-based Email Reputation Registry. The registry will enhance the e-mail authentication efforts of the DMA’s 3,400 member companies by giving them access to monitoring data, reports, and alerts for their IP addresses and domains, the association said. The registry will make the monitoring and compliance process fully transparent and will improve overall e-mail effectiveness and deliverability by providing critical reputation information, it said.
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