DMA revamps show lineup, drops conference

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New York—The Direct Marketing Association on Thursday announced it will do away with a separate conference in 2005, in addition to other changes in its conference lineup.

The move was described as part of the DMA’s ongoing conference and professional development review process. It followed the announcement last week of several major staff changes by new President-CEO John Greco.

Interactive marketing will now become part of the programming for the DMA’s Annual Catalog Conference, DM Days New York Conference & Exhibition and the DMA’s Annual Conference & Exhibition.

The DMA Government Affairs Conference has been reformatted as "The DMA

Issue Days," a series of one-day forums in Washington, D.C., that will focus on one specific regulatory issue at a time.

Finally, the DMA said it would hold off on developing a previously announced pharmaceutical marketing conference. Greco said direct marketers in that sector would be better served by attending one of the larger DMA events.

—Carol Krol

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