DMA show watchwords: return on investment

Speaking in tongues

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Delivery mechanisms also took center stage. IQ Commerce Corp. said its just-released iQ Digital Direct Marketing Suite can be used to produce and deliver direct marketing materials globally. The Saratoga, Calif.-based company said the product allows marketers to run campaigns in 11 languages: English, Brazilian Portuguese, traditional Chinese, Dutch, French, German, Italian, Japanese, Korean, Latin American Spanish and Swedish.

Meanwhile, e-marketing campaign company NewWorld Direct, Dublin, Ireland, said it has licensed streaming video technology from Seattle-based Vendaria Inc. The deal means that NewWorld will be able to deliver streaming video marketing messages embedded within Web sites and e-mail and viewable by browsers with modem speeds as slow as 36 KBps, well below the average speed of a b-to-b browser.

Radical Communication Inc., Marina Del Rey, Calif., and Annuncio Software Inc., Mountain View, Calif., announced a partnership that will allow customers of Radical’s streaming e-mail services to run campaigns and report on their efficacy through Annuncio’s marketing software platform.

Also coming out of the gates in Seattle was Exstream Data Inc., Oakland, which introduced an e-mail product called Gooeymail. The platform allows for rich-media presentations within opt-in e-mail.

Infinitemarket, Newton, Mass., used the show to introduce software and services aimed at b-to-b manufacturers. Its Exchange Rocket allows manufacturers to create aftermarket, private-label Internet exchanges for their buyer communities. The company said Exchange Rocket will allow manufacturers to generate revenue by collecting commissions on products sold after they leave their factories.

"We think we’re on to a new concept that’s easy and rapidly deployable for any licensee," said Joseph Luchison, director-marketing and sales for Infinitemarket. "Manufacturers that are going to succeed on the Web are those able to use it for alternative revenue streams. We’ve got a tool for them to build new markets in a fully branded way."

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