DMA starts EU Safe Harbor Program

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New York--The Direct Marketing Association has begun offering its members a European Union Safe Harbor Enforcement Program. The program allows U.S. direct marketers to comply with E.U. data export regulations, which are far more restrictive than those demanded by U.S. federal and state governments. "The free Safe Harbor Enforcement Program is another step in the DMA's continuing quest to ensure that our members adhere to high ethical standards and best marketing practices," said H. Robert Wientzen, DMA president-CEO. Earlier this month, Microsoft Corp. became the biggest U.S. company to date to voluntarily enter the E.U. Safe Harbor Program.
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