DMA study: Despite slowdown, catalog sales expanding

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Boston--Despite the economic downturn, b-to-b catalog sales are showing modest growth this year, according to a report released by the Direct Marketing Association at its 18th Annual Catalog Conference & Exhibition. Business-to-business catalog sales are on track to reach $46.7 billion in 2001, up 9% over 2000's $42.8 billion figure. Sales are projected to expand 7% to $50.1 billion in 2002. "Although some individual companies are experiencing difficulty, the catalog industry continues to grow at a healthy pace," said H. Robert Wientzen, DMA president-CEO.
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