DMA urges marketers to oppose 'Do Not E-mail Amendment'

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New York--The Direct Marketing Association Friday encouraged marketers to speak out against specific anti-spam legislation in a "Member Action Alert" included in its e-mail newsletter.

The DMA asked members to contact their local members of Congress and tell them that the "Do Not E-mail Amendment" proposed by Sen. Charles Schumer (D-N.Y.) will not stop spam and will punish legitimate marketers.

The DMA also asked marketers to say they support the "Can Spam Act of 2003," which is currently pending in Congress.

To make the process easier, the DMA, in conjunction with its Association for Interactive Marketing subsidiary, created a Web site with sample letters users can download at

--Carol Krol

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