DMEF taps Elsevier as publisher

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The Direct Marketing Educational Foundation has chosen business media publisher Elsevier, part of Reed Elsevier Group, to publish DMEF's Journal of Interactive Marketing, a quarterly, peer- reviewed academic research journal on interactive and direct marketing, beginning with the January issue. The edu- cational arm of the Direct Marketing Association said that by partnering with Elsevier, DMEF can strengthen its mission to attract, educate and place new direct/ interactive marketing talent through Elsevier's connection with the scientific community. John Wiley & Sons is the previous publisher.
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