Donnelley Marketing debuts program to help track wealth

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Omaha, Neb.--Donnelley Marketing, an InfoUSA company that provides b-to-b content and client information services, on Thursday introduced WealthFinder, a program that ranks the wealth of 120 million U.S. households. WealthFinder is modeled on a proprietary algorithm developed by Donnelley that uses public and self-reported household wealth data variables. This information is enriched with value-added demographic and lifestyle information contained in Donnelley's DQI3 consumer database.
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