Doremus/‘Financial Times’ study finds C-level executives prefer print over online

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New York—New research from Doremus and the Financial Times found that senior executives prefer print over online as a trusted source of information and for in-depth analysis.

The study was conducted online in June with more than 600 C-level executives in North America, Europe and Asia.

According to the study, 59% of executives said they trust print over online sources of information, and 64% said they pay more attention to print ads than online ads.

The study also found that 60% of executives turn to print when they want in-depth analysis.

When asked to respond to the statement, “Print media are becoming obsolete,” 73% of senior executives disagreed.

Only 29% of executives agreed with the statement “The Internet meets all my information needs.”

—Kate Maddox

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