DoubleClick, 24/7 Real Media announce new search products

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New York—Online advertising management companies DoubleClick and 24/7 Real Media on Tuesday each made announcements designed to enhance their search products and services.

DoubleClick launched a new bidding tool that will be incorporated into DART Search, its search marketing product, enabling clients to manage paid search bids across multiple products at the category level. The tool, called Spotlight Tag Bidding, will give advertisers the ability to track profit margins of specific products within keyword categories.

Separately, 24/7 Real Media announced a new version of its SEM platform, dubbed Decide DNA 6, that now gives advertisers more flexible campaign management capabilities and includes bid management, paid placement, paid inclusion and SEO in one platform.

-Carol Krol

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