DoubleClick launches database product for catalogers

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Chicago—DoubleClick Wednesday announced it has launched an integrated database product for mid-market catalog companies called ClearEDGE.

ClearEdge is designed to enable catalogers to manage campaigns across media channels, including reporting and analytics. Customers can use it in combination with DoubleClick's data cleansing product, DataEDGE, and its behavioral analysis tool, ChannelView.

Beta customers of the hosted, Web-based product include Flax Art & Design, TechnoScout and Swanson Health Products.

DoubleClick announced the new product at the Direct Marketing Association's 21st Annual Catalog Conference.

—Carol Krol

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