DoubleClick sells e-mail list services unit

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New York--In a signal that the company can no longer afford to be all things to all people, online advertising firm DoubleClick Inc. has sold its e-mail list services unit to database services provider InfoUSA in order to focus on its e-mail technology business. Terms of the deal were not disclosed.

The sale comes as DoubleClick continues to struggle with the downturn in ad spending. In the last several months the company has taken more of a role as a provider of technology to serve ads online--as opposed to its initial mission of selling ad space online. Included in the deal is an exclusive pact for InfoUSA to use DoubleClick's e-mail technology, DARTmail, for five years.

DoubleClick's e-mail list services unit has more than 40 million opt-in names under management, as well as 28 million postal names and addresses as part of its database.

--Matthew Schwartz

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